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About us
Experience the "True Difference"!
It's difficult offering a product that we truly hope you will never need. However, in the event you are faced with a fire in your home, a vehicle destroyed, family members injured in an accident, or a lawsuit threatening to end the business you've worked so hard to create, we will be there with you, helping to pick up the pieces and move forward again.
For 100 years we have been helping to insure over 6,000 local individuals in the Ithaca area.
We specialize in Auto, Home, and Business, but we can also insure Mobile Homes, Motorcycles, Boats, Valuables, and more.
We represent many different insurance companies so that the best coverage and price can be provided while still providing the local touch. Contact us to learn about the "True Difference".
What our clients are saying
"Top Insurance company in all of Tompkins County with a very friendly staff who are extremely fast results on all levels. Very pleased. Highly recommend."
"They are very helpful and straightforward"
"Have been with True for almost 40 years. We really appreciate the staff and their willingness to help! Thanks for staying committed to our local community!"
"We have been with true for at least 16 years. They found us a great rate on home owners insurance and we have our Auto through them as well(they cant control the auto rates)"
"My husband and I have been with true for over 10 years and have never had a bad experience with them they have always been very helpful and always there to help and answer any questions we have on a very quick and timely manner."
"True insurance is the best Agency in Ithaca. They will give you quotes over the phone and their customer service is excellent. I highly recommend the agency. They will always be there for you. I've been insured with them for approximately 17 years."
"Honest, down to earth...great folks, great rates!"
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Personal Lines insurance professionals
Ask me about these types of insurance...
Having the right car insurance is so important, even more important is understanding all the ins and outs of your coverage to help protect you.
Request an automobile insurance quoteGet multiple quotes on your homeowners insurance with one phone call. Let an independent agent shop for you.
Request a homeowners insurance quoteAn independent insurance agent will walk you through top umbrella policy options to make sure you have the proper coverage to tackle above and beyond claims.
Request an umbrella insurance quoteWhy choose J. B. True Company, Inc.
States we serve
- New York
Our insurance coverages
Personal insurance coverage
- ATV
- Automobile
- Boat
- Builders Risk / Construction
- Collectible Auto
- Condo
- Earthquake
- Flood
- Health
- Home
- Identity Fraud
- Landlord
- Mobile Home
- Motorcycle
- Other
- Personal Watercraft
- Pet
- RV / Motorhome
- Renters
- Short-Term / Sharing
- Snowmobile
- Special Event
- Travel Trailer
- Umbrella
- Vacant Land
- Valuable Items
Business insurance coverage
- Bonds
- Business Owners Package (BOP)
- Business Vehicle
- Contractors Equipment
- Cyber Liability
- Employment Practices Liability
- General Liability
- Inland Marine
- Other
- Property
- Umbrella / Excess
- Workers' Compensation
Life & Annuties coverage
- Annuities
Recommended insurance company partners
Other companies we work with:
American Modern, Erie Insurance Company, FFVA Mutual Insurance Company, Florida Family Insurance, Hiscox Ins Co Inc., National General Insurance (GMAC), Preferred Mutual, Security Mutual Insurance Company, Tower Hill Preferred, VindatiJ. B. True Company, Inc. Team
J. B. True Company, Inc. Reviews
Customer Reviews
Top Insurance company in all of Tompkins County with a very friendly staff who are extremely fast results on all levels. Very pleased. Highly recommend.
They are very helpful and straightforward
Have been with True for almost 40 years. We really appreciate the staff and their willingness to help! Thanks for staying committed to our local community!
We have been with true for at least 16 years. They found us a great rate on home owners insurance and we have our Auto through them as well(they cant control the auto rates)
My husband and I have been with true for over 10 years and have never had a bad experience with them they have always been very helpful and always there to help and answer any questions we have on a very quick and timely manner.
True insurance is the best Agency in Ithaca. They will give you quotes over the phone and their customer service is excellent. I highly recommend the agency. They will always be there for you. I've been insured with them for approximately 17 years.
Honest, down to earth...great folks, great rates!
We prioritize honest feedback from our clients to assist future customers in making well-informed decisions. Our review section showcases authentic experiences from real customers. When a less-than-positive review is submitted, we share it with both the agent and the reviewer to foster collaboration and improvement based on constructive feedback. We also moderate reviews to remove inappropriate content or spam, upholding a high standard of trust and transparency.
