Agency website
About us
We do the shopping, you do the saving!
Why Us?
Goodman Family Insurance is a family-owned independent insurance agency. Our main goal is to develop long-term relationships with our clients. We take great pride in the fact our clients don't leave us once we start working with them. Our team has over 70 years of experience and we specialize in personal, commercial, condominium associations, apartment complexes and landlords package policies insurance, life insurance, whole life, term and permanent.
Our entire goal as an agency is to help you get the best value for your insurance needs. The amount of times we see prospects overpaying for their current policies that also have insufficient coverage is extremely alarming. Many of you have probably had the frustration of going to numerous different agents/companies if you wanted to shop your rate. NO MORE! With us we do the shopping for you. We work with 15-20 A-Rated national and regional companies that compete for your business!
Once you are with us you will never have to shop for your insurance again. If you feel the company you have with us is out of line, just pick up the phone and we will shop your rate again for you!
What our clients are saying
"I had a great experience with Goodman Family Insurance! The customer service is always friendly and helpful whenever I have a question or concern. I also appreciated the wide range of coverage options that Elijah offered me, which allowed me to tailor my policy to fit my specific needs. The claims process was smooth and efficient, with any issues I had being resolved promptly. Overall, I am very satisfied with the service and coverage provided by Goodman Family Insurance. Thanks Elijah!"
"Elijah is incredibly nice and helpful, and has a one-of-a-kind sense of humor. I was amazed at how much money I saved and how much laughter I expended in the process. It was (almost) too good to be true! Thank you for your hard and honest work, Big E! You've found it -- the best place for your insurance needs."
" Im NOT a fan of insurance salespeople, like most people today. But I was recommended to call Goodman Family Insurance by a family friend and connected with Elijah, my perception changed. That gentleman took care of all my insurance needs and reassured me that I was in good hands, saving me money while creating a package that worked for me. A few times hes been out of office and his passionate yet to-the-point intern Aaron has taken care of me just as well, however I havent seen that young man in a while. Anyways if you need an agent that dunks on the competition, this is your guy!"
" I am a proud new client and highly recommend them! Goodman has been an absolute dream to work with. Not only did they find me the best rates for my Auto & Home insurance, but their customer service has been superior! My previous insurance company had higher rates and was rude when I canceled my policy, but Elijah at Goodman actually fixed a critical error my previous company made with my mortgage company, for which I am forever grateful. "
"Narrowly lost to Big E in a game of one-on-one by 1, so I had to let him quote me on my Auto and Home insurance. "Intern" Matt was the referee and made a questionable call, but what can you expect from someone who gets paid $65/mo? Would do business with them again if I lost another bet. ;);)"
"Goodman Family Insurance is more than a funny TikTok account. (Before Elijah became famous) Ive been consistently getting my renters insurance and have never been disappointed. They make the process seamless, and I always appreciate the affordable rates!"
"Elijah provided us with prompt information for our home and auto insurances from start to finish! I am very pleased! "
"Elijahs the man!! Was reaching out on behalf of a friend of mine for some insurance quotes. And would ya look at that, they delivered! 10/10 service, great personality, timely responses, and a pleasure to communicate with. I would PERSONALLY recommend him to anyone looking for insurance in the area. "
"No regrets! Elijah was able to quote me a policy that was $50 a month less then my current policy with better coverage!!! He was also very quick in getting my quote. "
"5 stars! I do not usually leave reviews, but Goodman Family worked endlessly to help my family and I. Made sure we got the best deal with the right coverage! "
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Personal Lines insurance professionals
Ask me about these types of insurance...
Having the right car insurance is so important, even more important is understanding all the ins and outs of your coverage to help protect you.
Request an automobile insurance quoteGet multiple quotes on your homeowners insurance with one phone call. Let an independent agent shop for you.
Request a homeowners insurance quoteAn independent insurance agent will walk you through top umbrella policy options to make sure you have the proper coverage to tackle above and beyond claims.
Request an umbrella insurance quoteOur independent insurance agents will find you the right insurance for your farm that covers everything you need.
Request a farm insurance quoteWhy choose Goodman Family Insurance
States we serve
- Wisconsin
Our insurance coverages
Personal insurance coverage
- ATV
- Automobile
- Boat
- Builders Risk / Construction
- Collectible Auto
- Condo
- Farm
- Flood
- Health
- Home
- Identity Fraud
- Landlord
- Mobile Home
- Motorcycle
- Other
- Personal Watercraft
- Pet
- RV / Motorhome
- Renters
- Snowmobile
- Special Event
- Travel Trailer
- Umbrella
- Vacant Land
- Valuable Items
Life & Annuties coverage
- Annuities
Recommended insurance company partners
Other companies we work with:
Acuity, Badger Mutual Insurance Company, Dairyland Insurance Company, Farmers Insurance Company, Germantown Mutual Insurance Company, MetLife Auto & Home, Midwest Family Mut, Rockford Mutual Insurance Company, Secura Insurance, The Hanover Insurance GroupGoodman Family Insurance Team
Goodman Family Insurance Reviews
Customer Reviews
I had a great experience with Goodman Family Insurance! The customer service is always friendly and helpful whenever I have a question or concern. I also appreciated the wide range of coverage options that Elijah offered me, which allowed me to tailor my policy to fit my specific needs. The claims process was smooth and efficient, with any issues I had being resolved promptly. Overall, I am very satisfied with the service and coverage provided by Goodman Family Insurance. Thanks Elijah!
Elijah is incredibly nice and helpful, and has a one-of-a-kind sense of humor. I was amazed at how much money I saved and how much laughter I expended in the process. It was (almost) too good to be true! Thank you for your hard and honest work, Big E! You've found it -- the best place for your insurance needs.
Im NOT a fan of insurance salespeople, like most people today. But I was recommended to call Goodman Family Insurance by a family friend and connected with Elijah, my perception changed. That gentleman took care of all my insurance needs and reassured me that I was in good hands, saving me money while creating a package that worked for me. A few times hes been out of office and his passionate yet to-the-point intern Aaron has taken care of me just as well, however I havent seen that young man in a while. Anyways if you need an agent that dunks on the competition, this is your guy!
I am a proud new client and highly recommend them! Goodman has been an absolute dream to work with. Not only did they find me the best rates for my Auto & Home insurance, but their customer service has been superior! My previous insurance company had higher rates and was rude when I canceled my policy, but Elijah at Goodman actually fixed a critical error my previous company made with my mortgage company, for which I am forever grateful.
Narrowly lost to Big E in a game of one-on-one by 1, so I had to let him quote me on my Auto and Home insurance. "Intern" Matt was the referee and made a questionable call, but what can you expect from someone who gets paid $65/mo? Would do business with them again if I lost another bet. ;);)
Goodman Family Insurance is more than a funny TikTok account. (Before Elijah became famous) Ive been consistently getting my renters insurance and have never been disappointed. They make the process seamless, and I always appreciate the affordable rates!
Elijah provided us with prompt information for our home and auto insurances from start to finish! I am very pleased!
Elijahs the man!! Was reaching out on behalf of a friend of mine for some insurance quotes. And would ya look at that, they delivered! 10/10 service, great personality, timely responses, and a pleasure to communicate with. I would PERSONALLY recommend him to anyone looking for insurance in the area.
No regrets! Elijah was able to quote me a policy that was $50 a month less then my current policy with better coverage!!! He was also very quick in getting my quote.
5 stars! I do not usually leave reviews, but Goodman Family worked endlessly to help my family and I. Made sure we got the best deal with the right coverage!
We prioritize honest feedback from our clients to assist future customers in making well-informed decisions. Our review section showcases authentic experiences from real customers. When a less-than-positive review is submitted, we share it with both the agent and the reviewer to foster collaboration and improvement based on constructive feedback. We also moderate reviews to remove inappropriate content or spam, upholding a high standard of trust and transparency.
